Six years ago, at the national meetings of LMA and the American Association of Law Librarians, competitive intelligence was not on the agenda. But in the halls we heard talk, early rumbling about an industry trend that had the potential to transform the way law firms approached strategic planning, decision making, business development and marketing. Two years later, CI sessions were standing-room only, and since then a fulltime effort would be required to keep up with the literature, conferences and workshops. The legal industry has its own CI gurus who speak frequently and write prolifically. The volume of information about evolving trends, best practices and transformative technologies has become, well, hard to manage. What we need is a thorough, concise CI report on Law Firm CI: What is the current state of the industry? Where is it going? What are my competitors doing? What are the risks of falling behind? And what are the right actions my firm should take?
