Getting Qualitative Survey Feedback and Responding to Your Reconnaissance (Retaining Clients in an Uncertain Economy: Part II) (Reprint)

A well-executed client satisfaction survey yields qualitative feedback. Candid, detailed responses let you address problems and recognize opportunities to increase profitability. Unfortunately, lawyers are notorious for not responding to their reconnaissance. To help with that situation, here are guidelines to effectively conduct satisfaction survey interviews and strategies to follow up on both negative and positive survey responses. Interview Tips to Obtain Qualitative Feedback