Any marketing professional who has ever undertaken the massive endeavor of building a marketing budget knows that it is time well spent. Much like a strategic or marketing plan, a budget lists the objectives and goals of what the firm plans to accomplish, set out in numbers. The budget should be a tool that reflects the firm's strategic plans, and the marketing budget should showcase your business development goals. Lawyers, analytical and detail-oriented, are always interested in seeing where their money is going. Having a detailed plan will provide answers for the firm's management and other shareholders throughout the year. Further, it provides a checklist when an attorney wants to undertake an activity that does not fall within the firm's strategic marketing plans.
