10 Tips for Using Technology to Connect Law Firms and Clients (Law 2.0) (Reprint)

When I first joined my old firm straight out of law school, I had the opportunity to work on an important project that had a large marketing/business-development component. Having also spent some time in business school, I asked what seemed the obvious question: "What is the firm's marketing/business-development strategy?" My question seemed to catch everyone by surprise, but eventually the answer I got from the somewhat exasperated chairman of the firm was: * Do a good job;