Many experts agree that if the Titanic had stayed on course and tackled the dreaded iceberg head on, the ship would have crushed through the ice and made it safely to the shores of America. By attempting to hastily change direction, though, the ocean liner lost complete control and disappeared into the depths of the Atlantic. Much like the Titanic, businesses, especially law firms, tend to dramatically abort their chartered courses during a recession, risking the loss of valuable position and momentum and ultimately sinking the entire marketing strategy for when the economy eventually rebounds. An economic downturn is Wall Street's warning call that your marketing and PR efforts need to be more strategic and efficient. Here are seven tips for getting the most bang for your PR buck during bearish times.
