Gen Z isn’t banking like their parents—and financial institutions are scrambling to catch up. Banking for Gen Z Explained: What Young Customers Really Want dives into the habits, values, and expectations of a generation raised on instant access, digital trust, and social impact. From mobile-first experiences to ethical investing, this book reveals what drives Gen Z’s financial choices and how banks can evolve to serve them better.
Combining research, insights, and practical strategy, Banking for Gen Z Explained is a must-read for marketers, executives, and innovators. It’s not just about understanding a generation—it’s about reimagining the future of banking through their eyes.
