How to Effectively Market and Manage a Private Security Firm aims to dispel the myth amongst security professions that long gruelling hours of work equal success. As a professional, success comes from working on not in your private security firm.
An acquaintance of mine recently opened a private security firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days a week. The last time spoke to him, he told me how happy he was for having that much work at the formative stages of his firm.
I explained to him that indeed having loads of work is an indication that his services are in demand. However, he having to spend long hours doing the work himself is a sign of lack of an infrastructure, which he needs to address now to prevent it getting out of hand.
Before he know it, he is stuck in a vicious circle of long hours of working in instead of on his business and in five or ten years’ time he will continue in a perpetual start-up mode.
Succeeding as a private security entrepreneur requires a different thought process than the one currently possessed by the majority of private security entrepreneurs. The first essential thought process that any private security entrepreneur who wants to be successful needs to banish is the belief that mastery in security will result in success.
If you choose to master security, you might as well seek employment with another firm, you will definitely be paid more than you are making now pretending to run a business.
However, if you choose to be an entrepreneur, you need to understand that marketing is better than mastery. This is not to suggest that you be mediocre security professional.
What I am saying is that the prerequisite for succeeding as a private security entrepreneur is the ability to effectively market and manage your private security firm. In other words, mastering the business of security.
When you have a successful private security firm, you can hire the best security professionals in the country. However, if you had the best security professionals and your private security firm was struggling, you will lose those security professionals to your competitor that can afford to pay them top dollars.
How to Effectively Market and Manage a Private Security Firm teaches private security firm owners how to succeed in the security business.
In How to Effectively Market and Manage a Professional Firm, you will learn:
• The five fundamentals for security business success
• The specific marketing strategies all successful security firms employ
• Instructions on how to create new markets for security firms
• The best recruitment strategies for attracting top talents to a private security firm
• Strategies for developing business model used by the most successful security firms
• Instructions on how to create an effective system
• Instructions on creating metrics of measurement for: productivity, staff performance, marketing ROI and financial results
• Ways of identifying the bottleneck preventing the growth of your firm
• How to develop adaptive capacity to the changing business environment
How to Effectively Market and Manage a Private Security provides private security entrepreneurs the type of thinking process required to succeed in the business of private security.
