How to Effectively Market and Manage a Business Coaching Firm aims to dispel the myth in the coaching professions that long gruelling hours of work equal success. As an entrepreneur coach, success comes from working on not in your coaching business.
An acquaintance of mine recently opened a coaching Firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days a week. The last time I had a chat with him, he told me how happy he was for having that much work at the formative stages of his firm.
I explained to him that indeed having loads of work is an indication that his services are in demand. However, he having to spend long hours doing the work himself is a sign of lack of an infrastructure, which he needs to address now to prevent it getting out of hand.
Before he know it, he is stuck in a vicious circle of long hours of working in instead of on his business and in five or ten years’ time he will continue in a perpetual start-up mode.
Succeeding as an entrepreneur coach requires a different thought process than the one currently possessed by the majority of entrepreneur coaches. The first essential thought process that any entrepreneur coach who wants to be successful needs to banish is the belief that mastery in his area of expertise will result in success.
If you choose to master your area of expertise, you might as well seek employment with another firm, you will definitely be paid more than you are making now pretending to run a business.
However, if you choose to be an entrepreneur, you need to understand that marketing is better than mastery. This is not to suggest that you need to be a mediocre coach.
What I am saying is that the prerequisite for succeeding as an entrepreneur coach is the ability to effectively market and manage your business coaching Firm. In other words, mastering the business of coaching.
When you have a successful coaching Firm, you can hire the best coaches in the country. However, if you had the best coaches and your coaching firm was struggling, you will lose those coaches to your competitor that can afford to pay them top dollars.
How to Effectively Market and Manage a Business Coaching Firm teaches business coaching firm owners how to succeed in the business of coaching.
In How to Effectively Market and Manage a Business Coaching Firm, you will learn:
• The five fundamentals for coaching business success
• The specific marketing strategies all successful coaching firms employ
• Instructions on how to create new markets for coaching firms
• The best recruitment strategies for attracting top talents to a coaching firm
• Strategies for developing business model used by the most successful coaching firms
• Instructions on how to create an effective system
• Instructions on creating metrics of measurement for: productivity, staff performance, marketing ROI and financial results
• Ways of identifying the bottleneck preventing the growth of your firm
• How to develop adaptive capacity to the changing business environment
How to Effectively Market and Manage a Business Coaching Firm provides entrepreneur coaches the type of thinking process required to succeed in the business of coaching.
