Dear Friend,
In 2008, my business ran into trouble. Staring at the abyss, just one payment away from bankruptcy, I contacted my accountant.
I remember being sat at his reception, scared and completely despondent as I waited for him to call me in.
I resembled the guys about to face the electric chair in the movies.
When I explained situation, he shook his head as if to say you are toast.
He advised that I closed shop and start afresh.
For me the idea of closing down my business without a fight was something I was unwilling to accept.
I went to my two closest friends for advice…one a professor and the other an entrepreneur.
My professor friend advised that I followed the advice of my accountant, while my entrepreneur friend told me to not even give it a thought.
I still remember my entrepreneur friend telling me: “Romeo accountants are really great with figures, but when it comes to business, they leave a lot to be desired”.
“How many successful accounting firms do you know”?
“You see Romeo, if you want to calculate your expenditures, you can go to your accountant. However, when it comes to management and business growth, you want to be contacting a business consultant”.
He was the one who exposed me to the difference between professionalism and business.
There is a different between the profession of accounting and the business of accounting.
The profession of accounting is the deliverables: creating profit and loss statement, completing end of year account or performing audit on behalf of your client.
The business of accounting on the other hand is about three functions:
- Operations: the deliverables
- Marketing: attracting and retaining clients
- Finance: knowing your numbers
Because most accountants are trained in the profession of accounting, even when they establish their own accounting firms, they tend to ignore the other aspects of running their firms.
Like accounting, business is a profession. Obtaining a CPA does not automatically qualify you to run an accounting business.
Just recognising this simple fact will save lots of entrepreneur accountants the agony of working for less than the minimum wage.
There are known and reliable principles for accounting firm business growth that when deployed properly in a practical way, can attract truckload of potential clients to your firm.
Those principles are the focus of: How To Effectively Market and Manage An Accounting Firm
Your will learn:
The Accounting Firm Business Growth Process
The three step accounting firm business growth process:
- Generating new client
- Increasing the volume per transaction
- Increasing the frequency with which those clients hire you
The Client Attraction Process
The three step effective client attraction process:
- Crafting an effective marketing message
- Identifying the right target market
- Selecting the right media through which to channel your marketing message
What You Must Know About Your Accounting Firm Marketing
The ultimate key to accounting firm marketing:
- Psychology
- Mathematics
The skill that brought you out of Egypt cannot take you to the Promise Land.
You cannot succeed as an entrepreneur accountant with the skillset of an employee or with a CPA.
Learn the requisite skills and the process of growing your accounting firm from: How To Effectively Market And Manage An Accounting Firm.
This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked.
Your friend
