How to Effectively Market and Manage a Consulting Firm aims to dispel the misconception in the consulting professions that long gruelling hours of work equal success. As an entrepreneur consultant, success comes from working on not in your consulting business.
An acquaintance of mine recently opened a consulting firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days a week. The last time I had a chat with him, he told me how happy he was for having that much work at the formative stages of his firm.
I explained to him that indeed having loads of work is an indication that his services are in demand. However, he having to spend long hours doing the work himself is a sign of lack of an infrastructure, which he needs to address now to prevent it getting out of hand.
Before he know it, he is stuck in a vicious circle of long hours of working in instead of on his business and in five or ten years’ time he will continue in a perpetual start-up mode.
To succeed as an entrepreneur consultant requires a different thought process than the one currently possessed by the majority of entrepreneur consultants. The first essential thought process that any entrepreneur consultant who wants to be successful needs to banish is the belief that mastery in his area of expertise will result in success.
If you choose to master your area of expertise, you might as well seek employment with another firm, you will definitely be paid more than you are making now pretending to run a business.
However, if you choose to be an entrepreneur, you need to understand that marketing is better than mastery. This is not to suggest that you need to be a mediocre consultant.
What I am saying is that the prerequisite for succeeding as an entrepreneur consultant is the ability to effectively market and manage your consulting firm. In other words, mastering the business of consulting.
When you have a successful consulting firm, you can hire the best consultants in the country. However, if you had the best consultants in the country and your consulting firm was struggling, you will lose those consultants to your competitor that can afford to pay them top dollars.
How to Effectively Market and Manage a Consulting Firm teaches consulting firm owners how to succeed in the business of consulting which is their ultimate aim for establishing their own firms.
In How to Effectively Market and Manage a Consulting Firm, you will learn:
1. The five fundamentals for consulting business success
2. The specific marketing strategies all successful consulting firms employ
3. Instructions on how to create new markets for consulting firms
4. The best recruitment strategies for attracting top talents to a consulting firm
5. Strategies for developing business model used by the most successful consulting firms
6. Instructions on how to create an effective system
7. Instructions on creating metrics of measurement for: productivity, staff performance, marketing ROI and financial results
8. Ways of identifying the bottleneck preventing the growth of your firm
9. How to develop adaptive capacity to the changing business environment
How to Effectively Market and Manage a Consulting Firm provides entrepreneur consultants the type of thinking process required to succeed in the business of consulting.
