9 Lessons I Learned From Jeff Bezos About Risk, Long-Term Thinking, and Customer Obsession

9 Lessons I Learned From Jeff Bezos About Risk, Long-Term Thinking, and Customer Obsession There is a curious detail about Jeff Bezos that people tend to overlook. It’s not the billions he accumulated, nor the space rockets that carry his ambition past the stratosphere. It is that, from the very beginning, Bezos thought about time differently. While most of us measure time in hours, days, and quarterly reports, he has always measured it in decades. And that difference—so small in the way it sounds, yet so massive in its effect—has shaped not just his career, but the way we think about risk, invention, and what it means to be customer-obsessed. Consider the story of the 10,000-year clock. Buried inside a mountain in Texas, Bezos has funded a clock designed to tick for ten millennia. Why? Not because it will improve punctuality, or help people wake up on time, but because he wanted a symbol of patience, endurance, and perspective. Imagine looking at a clock that reminds you not of the next meeting, but of the next thousand years. For Bezos, that is not a metaphor. That is a way of life. Grab a copy of this book now!