In The Power of Habit, award-winning business reporter Charles Duhigg unravels the hidden science of why we do what we do—and how those patterns can be transformed. Blending groundbreaking research with compelling storytelling, he takes readers inside the boardrooms of Procter & Gamble, onto the sidelines of the NFL, and even to the front lines of the civil rights movement, showing how habits shape the outcomes of people, companies, and societies. At its heart, the book delivers a powerful message: the secret to exercising consistently, losing weight, becoming more productive, and finding real success lies in understanding the mechanics of habit formation. Once you learn how habits are built—and how they can be reshaped—you hold the power to change your life. With insight, clarity, and unforgettable examples, Duhigg reveals how mastering habits isn’t just about personal growth—it’s the key to transforming businesses, strengthening communities, and unlocking human potential.
