The Sales Secrets: The Prosperity Secrets of the Top 10 World Class Salesman The Keys to Unlocking Sales Success Sales success is a mysterious art for many of us — maybe only a few are born with the inherent skill. Ryan changed this myth in his revolutionary book published in 1986 that noted learning from many of the world record sales reps. Ryan explains exactly how and provides an in-depth review of some great sales strategy that you can use. Learning from the Best Central to one of Ryan's core arguments, we must actually observe and mimic in order to master sales. One method is to examine the methods of top-performing salespeople and extract underlying principles that fuel their success. It is a careful investigation of the way they communicate, their strategies for bargaining and appealing to clients, based on psychological qualities. The Power of Adaptability For Ryan, adaptability is a pillar of sales mastery. What most often sets the mundane apart from the outstanding is the skill of adapting means to ends. It is not just about changing the way they talk but having a deep appreciation of what their respective clients want, like or are frustrated with. The most successful salespeople are able to adapt and pivot, which in turn allows them to build personalized solutions that better engage their clients — increasing the likelihood of a sale.
