To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink Summary Regardless of your job title, if you take an honest look at your daily tasks, you'll likely discover that a significant portion, potentially over 40 percent, is spent on the art of persuading, convincing, and coaxing others to part with their resources in exchange for what you're trying to achieve. Essentially, moving others to action is, at its core, a form of selling. At first glance, the notion of being associated with sales may seem unappealing, especially if you've always regarded salespeople as smooth talkers who rely on charm alone. Fortunately, the world of sales has undergone substantial transformations in the past decade, challenging many long-standing assumptions about the profession. Whether we like it or not, every day we engage in the act of influencing others to exchange something they possess for something we offer. In essence, we're all involved in the art of selling now, so it's wise to become more adept at persuading others to align with our perspectives. This skill is becoming increasingly valuable and is likely to be a cornerstone of future success. Here is a Preview of What You Will Get: ⁃ A Detailed Introduction ⁃ A Comprehensive Chapter by Chapter Summary ⁃ Etc Get a copy of this summary and learn about the book.
