Entering the Ice Cream Business: A Case Study of Kleinpeter Farms Dairy (Cases) (Case Study) by Journal of the International Academy for Case Studies

Entering the Ice Cream Business: A Case Study of Kleinpeter Farms Dairy (Cases) (Case Study)

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INTRODUCTION Stepping into a quiet corner down the hallway from the buzzing noise of the auction, Jeff Kleinpeter smiled as he spoke into his cell phone, "Sue Anne, we are in the ice cream business. "There is no turning back now. We just spent $58,000 on one piece of equipment."

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