We talk. Our prospects have a choice.
#1. Continue thinking about their interesting lives, or
#2. Stop what they are thinking, and listen to someone they don’t care about.
Ouch.
We can’t succeed if no one listens to our message.
But how do we get prospects to pay attention to us? With hooks—strong openings that capture their curiosity.
What kinds of hooks can we learn?
• Curiosity hooks.
• Magic phrases.
• Humor hooks.
• Shocking facts.
• Quiz openings.
• Challenges.
• Story hooks and more.
We want our prospects to think, “This is interesting. Please continue.”
We don’t have to be creative. Let the simple lessons, examples, and templates in this book help us create professional hooks that work.
No more presentations to people who fake their attention. No more nerve-racking encounters with uninterested prospects.
Let’s feel confident that we can deliver our message to attentive prospects every time.
