Sony Inc. is among the top technology conglomerates in the world. As the company grew, so did their business and the products offer to consumers. Among the latest releases from this mega-tech company, is the new DSC-RX10 IV camera. The new digital camera, launched in late 2017, is the fourth model released in the RX10 line and boasts improved features from the earlier models. Reviews on the RX10 IV have lauded the new camera as the best in the RX10 line and commended Sony Inc. on the wide array of features, high-end finish and modern feel. Users of the new camera will be able to enjoy features that include twenty-four frames per second (fps) burst shooting with JPEG and RAW, twenty-megapixel one-inch BSI-CMOS sensor, a high frame rate video, optical image stabilization, twenty-five times optical zoom, ISO sensitivity, shooting and white balance modes and built-in flash.