Sony Inc. is a renowned technology company that continues to create and release high-quality devices; even as the market becomes more modern. The latest from the technology company includes its Alpha line of digital cameras; which now boasts the new Alpha a7R3 (ILCE-7R3). This new mirrorless digital camera, according to reviews, serves as the successor to the previously released a72. This new model, launched in late 2017, offers users a plethora of enhanced and modern features and has been lauded for maintaining the consistent quality for which Sony Inc. has become celebrated. The camera boasts several features which includes a forty-two (42) megapixel BSI CMOS sensor, a lower noise image processing, the enhanced phase detection function, slots for use of dual SD cards and an enhanced autofocus and Eye AF mode feature.
