The GoPro Company is among the newest to the photography and technology market. The company started in 2002 as a startup for mobile applications and action cameras. Since its genesis, the company has continued to grow and in November of 2017, they released to the public their latest product; the GoPro Fusion camera. The new action camera has been lauded for its ingenuity, superb image quality and high-tech specifications. Reviews have purported that the new camera epitomizes value for money within the photography sphere. Among the most notable feature of the latest GoPro camera is the voice control feature, the digital stabilization feature and its ability to capture audio with three-hundred-and-sixty-degree radius. Users of the new camera will also be able to enjoy built-in GPS capabilities, the ability to capture spherical still images with 18 megapixels of resolution and video recording of up to thirty frames per seconds.