From Drew Eric Whitman (aka “Dr. Direct!”), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.
No matter what you sell—or how you sell it—this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you’re a traditional retailer or running your business via social media, Smashvertising will teach you how to write and design ads that consumers can’t resist. Presented as a real-world business seminar in graphic-novel style, Smashvertising has been created especially for today’s video-dominant learners to show what pushes consumers to react—and buy.
The fact is, your “sucky” ads contain invisible mistakes—such as ambiguous headlines or bad design—that affect your readers on an unconscious level. Result? They don’t buy . . . and you wonder why! Stop the insanity! Instead, harness the effective methods of consumer psychology, proven through decades of experimentation and hundreds of millions of dollars of real-world testing. With Smashvertising you’ll learn
• how to write bulletproof ad copy like today’s hottest online marketing experts
• how to use consumer psychology to crank out fiery ads, emails, websites, and more
• how to smoke your competition using direct-response concepts proven over decades with real-world experimentation
• the exact best days and times to send emails for maximum response
• how to ethically use psychology to motivate people to click that BUY button and pull out their credit cards
• social media tricks for writing personally magnetic headlines
• how to use price hooks to instantly boost ad readership
• and so much more
