The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.
Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn’t, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?
By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising—Drew Eric Whitman—distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship.
Whether you’re looking to refine your existing campaigns or venture into the world of online advertising for the first time, Cashvertising Online provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You’ll craft compelling campaigns and generate remarkable results . . . all based on exhaustive studies and real-world testing. No fluff or filler, it’s fast reading, fun, and 100 percent practical.
“Fasten your seatbelt! This book is like attending an intense, live seminar packed with the latest tips, tricks, and techniques—all based on sound scientific research—about what persuades online consumers to buy. Best of all, it’s 100 percent practical. You can start using it tonight and see dramatic changes in your response.”
—Dr. Joe Vitale, author of Hypnotic Writing and Buying Trances
“Dr. Direct hits it out of the park again! Cashvertising Online is so good—so full of powerful, quantifiable tips based on actual research—that I found myself taking notes like a diligent college student. At the same time, Whitman’s easy, conversational style makes for a delightful read. If you really want to smash the competition in the age of social media, this book is an absolute must.”
—Richard Bayan, author of Words That Sell
“This book unlocks a treasure-trove of practical, ‘real world’ marketing strategies designed to maximize your online potential.”
—Thomas A. Freese, bestselling author of Secrets of Question Based Selling
“Cashvertising Online is a fascinating read. What I love most about this book is the continuation of up-to-date research and the psychology behind the results. The practical steps make it invaluable. For me, the twenty-nine ways to make ads more effective and fifty powerful opt-in headlines reinforce that this is a manual for success. This is a book to keep close to hand when working on your ads and campaigns.”
—Patricia Fripp, past president of the National Speakers Association and author of Deliver Unforgettable Presentations
“Insightful and accessible. Drew Eric Whitman has distilled advertising dos and don’ts into simple changes that will help you create more effective ads.”
—Jonah Berger, Wharton professor and bestselling author of Contagious, The Catalyst, and Magic Words
About the Author:
Drew Eric Whitman—a.k.a. “Dr. Direct!” — began creating advertising at age 11 by writing and designing direct response catalogs of jokes, gags, and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance. He earned a advertising degree from Philadelphia’s Temple University. With over 35 years of in-the-trenches ad-industry experience—Drew is an outspoken, humorous, and philosophical advertising speaker, trainer, writer, and consultant who receives tremendous positive feedback and reviews from business people around the world attending his live seminars and reading his books and articles. Drew worked as a creative writer for the direct-response division of Weightman Advertising, the largest ad-agency in Philadelphia. He was also Senior Direct Response Copywriter for Union Fidelity, one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, and Staples.
