The owner/operator of a tanning salon is reviewing recommendations from a tanning distribution consultant regarding the business he had recently purchased. The owner knew that the salon needed improvements when he purchased it, but he was unsure how he wanted to proceed in doing so. The tanning consultant had presented the owner with a number of options. The owner must decide if he wants to simply upgrade the current tanning equipment or purchase new units. Students will be introduced to operational issues in service business, and will understand the importance of considering customer needs when purchasing new equipment in a service business. They will also perform a trade-off analysis based on qualitative and quantitive factors.
