Excerpt From Summary of Richard Rumelt's Good Strategy Bad Strategy
#1
A good strategy is unexpected. It creates strength through the coherence of its design. And it arises from a reframing of a competitive situation, not from an existing strength.
#2
In 1996, Apple fell into a death spiral. The company’s products were being overshadowed by the Windows-Intel-based PCs. Apple’s CEO, Gil Amelio, cut staff and attempted to restructure the company’s many products into four groups: Macintosh, information appliances, printers and peripherals, and alternative platforms.
