Excerpt From Summary of Rob Fitzpatrick's The Mom Test
#1
The truth is down there somewhere, but it’s fragile. While each blow with your shovel gets you closer to the truth, you’re liable to smash it into a million little pieces if you use too blunt an instrument.
#2
The advice that you should be talking to your customers is well-intentioned, but ultimately unhelpful. It's like the popular kid advising his nerdy friend to just be cooler.