The publishing industry has been disrupted by digital technologies that use the internet to distribute ebooks to a global market. As a consequence, publishers have lost market share to self-published authors, and the relationship between the industry and those who create the products it sells—the writers—has fundamentally changed. By delving deep into the publishing industry's roots, this book shows how the industry's history and structure created the conditions for the digital disruption to occur, and how this has changed the publishing environment.