One of the most influential factors of the 21st century is
the Latino community—how the culture views, defines,
and helps lead innovation in the United States. But achieving
sustainable innovation success is a concept many corporations
struggle to attain, often the result of too much
effort directed at processes rather than focusing on the
source of innovation—its human capital.
This book helps you realize that innovation emanates
from human beings and people view innovation differently
based on their cultural upbringing. Since the 1980s
the United States Latino population has been on a steady
growth path that has established this group as the largest
“minority” in the country, making this community a significant
portion of the U.S. workforce for decades to come.
The authors help you learn how to prepare, recruit, and
position knowledge workers with this cultural background
to contribute innovation successes to their firms.
