The Virgin Marketer (3rd edition)

The Virgin Marketer is a marketing planning workbook. The exercises and templates contained within The Virgin Marketer have been used very broadly by corporations large and small in the U.S. and around the world. The Virgin Marketer is especially useful for corporations and for instructors in marketing strategy classes. The Virgin Marketer is compatible with bothManaging Marketing in the 21st Century (3rd edition) and Capon's Marketing Framework(3rd Edition).