The mash-ter returns
40 new recipes from the TikTok sensation and OG baked potato man.
***Spudtacular whatever the weather***
With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform – and he’s only too happy to teach those of us who can’t make the potato pilgrimage to his van the secret of a good spud. We're talking next-level baked potato mastery here.
Following the ‘spudtacular’ success of his cult first Spudbook, he returns with 40 piping hot seasonal recipes inspired by events, holidays and celebrations.
Whether you're a seasoned SpudFan or a curious newbie, this book will have you baking up a storm.
Spud Man's Spudtacular Baked Potato Cookbook was:
An instant Top 10 UK bestsellerShortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025
Reviews
‘Simple, good ingredients, treated with love and fresh every day. This is a baked potato worth travelling for.’ Tom Parker-Bowles on Spud Man's food
About the author
Ben Newman is the viral TikTok sensation known to most as Spud Man. People come from far and wide just to get a taste of his jacket spuds on the market square. Ben lives and works in Tamworth, a town that's now synonymous with the unlikely influencer, with his wife, Sarah, who he's fondly nicknamed Spudwife, and their nine kids.
