Qualitative Methods in Digital Inquiry by Lukasz Sulkowski, Iga Lehman & Katarzyna Szczepańska-Woszczyna

Qualitative Methods in Digital Inquiry

By

Description

Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches.

Written for PhD students, early-career researchers, and instructors across the social sciences and management, the book also supports applied researchers in UX, market research, and organisational development.

More Lukasz Sulkowski, Iga Lehman & Katarzyna Szczepańska-Woszczyna Books