Why Every Construction Professional Must Learn to Sell — Without Selling Out If you've worked in construction long enough, you've probably heard it: "I'm not in sales — I just do the work." It's a common refrain from project managers, engineers, inspectors, and superintendents who pride themselves on technical expertise and delivering great projects. For years, I said the same thing myself. But over the course of four decades in this business, I learned something that changed the trajectory of my career — and the success of the teams I have led: In construction, everyone sells. Whether you are a field engineer talking to an owner's rep, an inspector explaining test results, or a project manager giving a presentation, you are constantly influencing outcomes. You are shaping trust, credibility, and perception — all the ingredients of business development. The best professionals in this industry do not just build projects; they build relationships that create opportunities. That realization did not happen overnight. Early in my career, I thought that if we did decent work, the work would keep coming. But I watched as competitors — sometimes with less technical capability — kept winning projects because they were better at telling their story, connecting with people, and building long-term trust. As a young Project Manager for a public agency, I saw first-hand how some General Contractors and Construction Managers won our work. Yes, they were technically competent, but they were also passionate, better at connecting with people, and good story tellers. I left public service after years of managing billions of capital improvements in housing and criminal justice and joined a mid-size GC in Philadelphia. I was Business Development Manager responsible for achieving our sales goal and building brand recognition. It was big responsibility. I quickly learned that I could not do it on my own. I was determined to build strong relationships with our operational leadership. We did not call it Doer Seller back then, but working with the PM's, PX's and Superintendents who can deliver and develop business was critical to our success. And when I started mentoring others, I realized that most of the next generation of professionals are never taught these skills. That is why I wrote this book.
