Most business books about Steve Jobs worship the genius. This one steals his methods.
For twenty years, I've fixed what's broken in organizations: fractured systems, tangled workflows, teams defending complexity that's killing them. Every time, the same patterns show up—the ones Steve Jobs used to turn Apple from 90-days-from-bankruptcy into the most valuable company in the world.
This book shows you how to:
Interrogate "impossible" until it confesses it's just "we've never tried"
Decode competitive attacks as strategic intelligence, not noise
Recognize when critics attack your strengths disguised as weaknesses
Build systems that produce results instead of waiting for heroes
You'll face critics who tell you to abandon what makes you distinctive. Defenders of complexity who frame simplification as naive. People who want you to fail so they can stay comfortable.
The question isn't whether you'll face this—if you're doing anything worth doing, you will.
The question is whether you'll recognize the patterns and know how to respond.
Steve was fired, spent eleven years in the wilderness, and came back to build the future. Not through genius. Through method. Through seeing clearly what's broken, fixing the system, and refusing to compromise on what serves people.
That pattern scales.
This book gives you the frameworks to see what's actually broken, maintain conviction when everyone tells you to cave, and fix what matters before it breaks you.
No reality distortion field required. Just clear seeing, coherent systems, and the courage to act.
Fix what's broken. Before it breaks you.
