How to Color | Graphic Design
Color isn't just a visual element—it's a powerful design tool that shapes perception, evokes emotion, and drives meaning. Whether you're creating logos, building brand systems, designing digital products, or working on print layouts, mastering color will elevate every project you touch.
How to Color | Graphic Design delivers a practical, in-depth journey into the art and science of color. From foundational color theory to real-world case studies, this guide equips you with the skills to choose, apply, and communicate with color more effectively across all design mediums.
No fluff. No guesswork. Just clear explanations, thoughtful examples, and essential knowledge every designer needs to work with confidence and purpose.
Inside This Book, You'll Discover:
The Psychology of Color: More Than Just Looks
Contrast and Readability in Design
Color in Branding: Identity Through Hue
Digital Color Modes: RGB vs. CMYK
Color Accessibility: Inclusive Design Principles
Trends in Color: Staying Current Without Being Trendy
Case Studies: Great Color Use in Real Designs
You'll also learn how to create balanced color palettes, manage color consistency across devices, and explore professional tools and resources that streamline your creative workflow. Whether you're a design student, freelancer, or experienced creative, this book will sharpen your eye and transform the way you use color.
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