Generative AI for Customer Experience: From Basics to Advanced Applications" offers a comprehensive guide to leveraging generative AI to transform customer interactions and experiences. Starting with the fundamentals of generative AI, the book explains how machine learning models like GPT, BERT, and others can be applied to enhance customer service, personalization, and engagement. It covers practical examples of chatbots, virtual assistants, content generation, and dynamic product recommendations, illustrating how businesses can use these technologies to drive customer satisfaction and loyalty. As the book progresses, readers will dive into advanced applications, including sentiment analysis, predictive customer behavior models, and automating customer support processes. It also explores the ethical considerations in deploying generative AI in customer-facing environments, addressing concerns around data privacy, bias, and transparency. The book includes step-by-step guides, case studies from various industries (retail, finance, healthcare), and hands-on tutorials, making it ideal for developers, business leaders, and customer experience professionals looking to integrate AI into their strategies.
