Pet Project is the fascinating story of how Jim Dougherty took his innovative ideas and built a pet retail superstore. Many pet insiders thought Jim's plan would never work, and although Jim had his doubts at times, his determination never wavered. His concept of creating a one-stop pet retail superstore for pets was successful. Pet owners loved the idea of one place to shop for all their pet needs. Customers were in disbelief when told their pets were welcome in the store. Shop with your pet? Why not? We love them, too. The customers loved the idea. Local animal rescues benefited from having a place to allow lost or unwanted pets to be adopted—a massive win in reducing and eliminating euthanasia.
