National Bestseller. An essential guide to thinking strategically in a complex, ever-changing world.
“With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans.” —Adam Grant, author of Granted
“From his unique “riff” writing style to finding your smallest viable audience, Seth shared wisdom that’ll help you make better decisions in work and life.” —Guy Kawasaki, author of Remarkable People
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes a groundbreaking guide to creating meaningful change in a complex world.
Are you tired of quick fixes and short-term thinking? Do you want to make a lasting impact but feel stuck in outdated systems? This is Strategy is a modern classic—a must-read for anyone seeking to drive positive change, whether you’re revolutionizing an industry, sparking a movement, or building a career.
Godin challenges you to:
- Identify your "smallest viable audience" and make remarkable work they can't ignore
- Understand and influence the systems shaping our world
- Prioritize long-term thinking over instant gratification
- Make smart, purposeful choices that shape a better tomorrow
This is Strategy provides a framework for effective and elegant strategic thinking, offering essential building blocks to turn vision into reality. It’s a rallying cry for doing work that matters.
This book will inspire you to think bigger, act bolder and make a difference. Making better plans and creating a strategy can improve every aspect of life and help focus each milestone. From starting a business or changing careers to balancing school and extracurriculars, and from embarking on life as a newlywed to effecting change in your community: Strategy turns our effort into impact. Your journey starts here.
Trade paperback with deckled edges.
