A business book written by a successful businessman who has worked with major corporates whilst in many of the top world-wide advertising and marketing companies.
The book is based on many of the important tips and pieces of advice that he has learned and put into practice in over 40 years of business.
The hints and tips are written in 'bullet-point' format and sorted into main themes such as 'work ethics', 'skill management', 'contacting and meeting customers' and then 'marketing and selling' your products or services. There is also some interesting hints on how to employ and look after staff.
This is a very useful book for anyone thinking of starting up a business, already runs their own business, or works within marketing and selling and wants to develop their business skills.
