Planning the Canadian Introduction of the "New" Pantene

Procter & Gamble's Canadian brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in Canada. This is the second of a three-case series. The first case, "The Global Introduction of the "New" Pantene Shampoo: Success in Taiwan" (9A99A038) must be used before this case.