Biosonics Incorporated was a rapidly growing entrepreneurial company specializing in the application of high frequency technology as a measurement tool for medical research. The president and one of the founding partners must determine the future direction of the company in the face of several possible options: continue to sell the company's measurement system; introduce the system into new, related markets; develop application technology for the clinical market; sell the company's intellectual property; sell the rights to the technology; or sell the company.