The owners of Decorative Interiors Inc. (DI) must decide the future of their business. DI had been their family's sole source of income for the past 18 years. Although the owners would like to increase sales and profitability, they are unsure how to proceed after one of the owners suffered a heart attack and the doctor advised him to change his lifestyle. The case provides the opportunity to discuss the following: the strategic management tension model ("can, want, need" analysis); the evaluation of industry key success factors; the evaluation of strategic alternatives; and firm valuation.
