This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.
Profit from Facebook!
High-Impact, Low-Cost Social Marketing That Works!
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
Crafting your Facebook profile for maximum impact
Getting into the Facebook community: crucial dos and don’ts
Joining the right Facebook Groups—or starting your own
Creating a Facebook blog that attracts paying customers
Promoting products and services with free Facebook Marketplace classifieds
Hosting your own Facebook events: from company picnics to concerts
Successfully advertising on Facebook, without overspending
Promoting your business within today’s most popular Facebook applications
Tracking the results of your advertising
Using brand-new viral video marketing techniques
Driving even more Web traffic to your Facebook pages
Building your own Facebook applications
