This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
How to make presentation graphics work for you, not against you or your audience--so you can drive your message home, achieve buy in, and get action!
Think about a time when you attended a presentation and the graphics didn’t work. What was the problem? These are the most common answers my clients give: “The graphics were cluttered.” “Too much on the slide.” “The slide looked like an eye chart.” “The slide was a Data Dump…”
