Behavioral economist and New York Times bestselling author Dan Ariely offers the revised and updated Predictably Irrational, a much-needed take on the irrational decisions that led to our current economic crisis. In his uniquely engaging style, Dan Ariely again examines our poor decision-making processes-now on a broader canvas than ever before. Some of the questions Ariely explores include:
• Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?• Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? • What caused individuals to take on mortgages that were too large?• Why didn’t we plan better for the possibility of bad times?
Blending everyday experience with groundbreaking analysis and new research into today’s economic climate, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities
