The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

The 22 Immutable Laws of Marketing

Al Ries & Jack Trout

Marketing & Sales
Positioning: The Battle for Your Mind

Al Ries & Jack Trout

Management & Leadership
The 22 Immutable Laws of Branding

Al Ries & Laura Ries

Marketing & Sales
The Origin of Brands

Al Ries & Laura Ries

Management & Leadership
The Fall of Advertising and the Rise of PR

Al Ries & Laura Ries

Marketing & Sales
Positioning: The Battle for Your Mind, 20th Anniversary Edition

Al Ries & Jack Trout

Business & Personal Finance
War in the Boardroom

Al Ries & Laura Ries

Marketing & Sales
Positioning

Jack Trout & Al Ries

Marketing & Sales
Wizualny młotek. Jak wbić do głowy przekaz marki dzięki emocjonalnej sile obrazu

Laura Ries & Al Ries

Marketing & Sales
As Leis do Marketing

Al Ries & Jack Trout

Fiction & Literature

The 22 Immutable Laws of Marketing