If you are learning or teaching marketing, here are many study cases that can be used to help improve your learning or teaching concepts. Also if you are learning English, here you can have very interesting cases of marketing written in simple language, and use it to improve your vocabulary, and comprehencion (multiple choice questions with answer by the end of every chapter).
This book is made for people who love to learn from stories. Each chapter is a small study case about 2000 words who will tell the story of a company or a person who did trive in the world of business and marketing to make his mark in the world. Those stories my inspire you and will give you insights of business and marketing concepts that you may learn in business or marketing courses.
Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people.
If you were leaning the English language, a good exercise is to read in English every day, and test your reading comprehension. Every chapter is design to be a small chunk of infromationg that can be digest very easily while learing concepts and words that can be tested by the questionary at the end of every chapter (with answer by the end of the book).
If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand
Some people just like good reading to pass their time, and this book can be it, and because some of the cases are story of a life time of person or campany, some folks will like to read or listen many times over (disponible in Audible too).
● 15 study cases
● 10 questions with answers by the end of every chapter
● Excellent for build up vocabulary
● Good for training in information retention for students
● Very entertaining and pleasurable to read
