Summary of Raja Rajamannar's Quantum Marketing

Excerpt From Summary of Raja Rajamannar's Quantum Marketing

#1

The history of marketing is long and intricate, with many phases and trends that have come and gone.

#2

The First Paradigm of marketing was the literal, rational, and product-centric approach. This was when advertising began to lose trust with consumers, as companies exaggerated their product's features in order to attract buyers.