Summary of Mike Michalowicz's Get Different

Excerpt From Summary of Mike Michalowicz's Get Different

#1

Yanik Silver, the author’s new confidant, helped him understand that the book industry is a jungle, and that while some strategies might work for others, not all strategies will work for every book.

#2

Yanik asked Mike if his book served the reader better than those infomercials. Mike said it did, and Yanik challenged him to outmarket them if that was the case.