The Medical Aesthetic industry has low barrier of entry and is quickly becoming a commodity business. To sustain the longevity and profitability of a clinic, the stake holders must employ unique strategies to distance themselves from competitors. This book gives the stake holders the solutions to develop a strong brand identify which will sustain and add value to the business. The book focuses on 5 core competencies: providing stellar treatment outcomes-creating a strong bond with the customers, employee training-robust systems processes-internal and external marketing expertise.
