In the wild it is all about the ‘survival of the fittest’, where the strong survive and the weak are culled and generally become food for the strong. This is how evolution has worked for millions of years, the strong will procreate and carry on, while the weak have to survive on what is left. Businesses have always replicated a living system, because in many ways they are an extension of the owners, employees and customers. Because they are living systems they need to evolve to survive the changing needs of the marketplace. If they stay stagnant they will die. This book shows you how to help avoid being another failed business statistic, and how to be more successful than your competitors. By following the advice in this book, it will help guide you to avoid the common pitfalls and mistakes that many business owners make. While the information in this book was written to help you grow and thrive in normal day-to-day situations. It also has been updated and expanded with advice on how to help you grow and thrive in abnormal situations like this pandemic.
