Strategic Marketing Management: Theory and Practice by Alexander Chernev

Strategic Marketing Management: Theory and Practice

By

  • Genre Marketing & Sales
  • Publisher Cerebellum Press
  • Released
  • Size 70.97 MB
  • Length 557 Pages

Description

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

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