You don't need to change the entire world to build a successful business; you just need to change someone's world.
Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.
People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
This book will help you do just that.
